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M/s subhash trading 1 in this case, the plaintiff was selling cosmetic products under the stylemark name lakme and the defendant was also selling confusable products under the name likeme.
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Texture:-the lipstick has a soft texture.
Which is the best study of Lakme brand?
As this study is confined to Lakme, it covers an analysis of consumer behavior, attitude, perceptions, marketing strategies and satisfaction with respect to Lakme as a BRAND in cosmetic industry. The study takes into account the customers of Lakme in New Delhi and Gurgaon. 11.
Why was Lakshmi lipstick not popular in India?
In a country ruled by Britisher’s for over 100 years, their sophisticated culture imbibed in the very core of India; a brand named Lakshmi lipstick or Lakshmi Kajal would not have worked for Indian ladies who were used to buying foreign cosmetic.
What is the marketing strategy of Lakme Cosmetics?
The beauty brand has been spreading awareness about color cosmetics & Skincare, products through Lakme beauty salon spread across the country.
Who is the owner of the brand Lakme?
Lakmé is an Indian cosmetic brand which is owned by Hindustan Unilever. It ranks umber 1 among the cosmetics brands in India. Named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.
Last Update: Oct 2021
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Shaunelle
20.10.2021 05:40
We lakme lipstick case study will non breach university operating theater college academic wholeness policies.
The interviewer ofttimes acts as A catalyst to A comprehensive expression of the respondents' feelings and beliefs and of the framework of reference inside which such feelings.
Tenara
24.10.2021 10:47
Its uniqueness lies stylish its specialized cartesian product range which has been created honorable according to the complexions and hide demands of the indian women.
The spherical lipstick market sized was valued At usd 11.
Bryan
25.10.2021 04:05
Stylish this case, the plaintiff was merchandising cosmetic products low the trademark epithet lakme and the defendant was besides selling similar products under the epithet likeme.
The most past campaigns of some of the brands have been given by the near competing new eld actresses of bollywood- alia bhatt and shraddha kapoor.
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