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Philip kotler is one of the world's leading authorities on marketing.
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Control de marketing control de marketing, proceso de medir y evaluar los resultados de estrategias y planes de marketing y tomar medidas correctivas para asegurar que se alcancen los objetivos.
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Johnson & boy distinguished professor of international marketing At the kellogg schoolhouse of management, northwesterly university.
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Marketing communicating channels and forwarding tools.
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He received his master's degree at the university of Chicago and his ph.
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